Globalization… beware


The art world is expanding says Robin Cembalest. In a video titled the globalization of Art, Cembalest discusses the increase in biennials. She claims that, now, there are so many biennials that no one can go to them all, and if you do, it’s because it is your job: “go to all the biennials.” This is wonderful. There is much to gain from this globalization. Many countries that were once considered out of the  art loop are able to gain recognition on a global scale. Artists from Pakistan and other countries that were once ignored have their shot at the gallery, but there must be some sacrifice… right? What are some of the problems that are making their way out of the woodwork because of this globalization.


Critics haven’t changed, so, artists are pressured to.

Cembalest suggests that there is a pressure that exists at biennials. Artists interested in making a deal are often influenced into changing their art so it can be viewed in a gallery. More and more at theses biennials, artists are changing their work in order to cut a deal.


Enforcing a national identity.

At the end of the ARTnews video Robin Cembalest is asked what parts of ther world should American’s be paying attention to right now. She responds, “everyone is watching China, and everyone is watching India.” The question makes me feel strange. What parts of the world should we be watching? Perhaps nationalism is being enforced through biennials. While attempting to construct a global conciousness, we are telling ourselves that art from place to place is different. While each country has its own unique history, I think, more and more, Artists are being influenced by one another through the internet to create borderless and art. Art that all can interpret regardless of cultural or national identity. In the Postmodern (if this era is not, in fact, dead) we are becoming aware of realativity and circumstance. Ethics is circumstancial. Religion is circumstancial. Governments are realative. Authority is relative. Our grasp of reality is even considered to be a relative construct. In this age of transglobal relativitey, artists seem to be stressing individual interpretation over derived intent. If we do away with national identity in art, perhaps we can begin to truly understand one another as global citizens.


This post is not meant to instruct artists how to make art. This post is only attempting to grasp the sacrifices that are made at biennials and how to respond to this new state of globalization. I do not wish that all art look the same. I do not wish to enforce national identity through art. I just want art. Excess of it. And I want artists to feel free. I don’t want artists to change there work in order to try to appeal to art critics. Perhaps soon these problems will fade, but it appears that doors only open when others are closed… whatever that means… here’s the video:


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